• Our professional staff is located in Union Square providing full-service brokerage for sellers, including corporate relocations, commercial, financial, and investors.
  • For the seller, PRIME NYC adds value to your property through innovative and creative marketing.
  • PRIME NYC provides you with a survey, commonly known as comparative market analysis, consisting of intimate knowledge and an intense study of property value. For starters, we take into account appreciation, supply and demand, presentation, price-per-square foot comparison, and image.
  • PRIME NYC will construct a custom marketing plan for your property. Marketing collateral includes advertising print and digital media, including the New York Times, Wall Street Journal, New York Observer, New York Magazine, etc.
  • Print material includes post cards and mailing campaigns addressed to neighboring buildings and potential customers, professionally designed fact sheets with floor plans, and detailed property photos.


  • Selling residential real estate is our business. We encourage sellers to learn from our experience in exposing the attractive features of your property, and necessary preparation for showings and open houses.
  • Make sure all rooms are not cluttered. Clear all excess chairs, lamps, magazines, toys, and tables that you don't use.
  • Windows should sparkle. Blinds and curtains should be open and lights should be on to brighten the room.
  • If the paint is peeling or cracking, consider painting the apartment.
  • Clean bathrooms are a must.
  • Agents and buyers often feel more relaxed and comfortable discussing the property in private. We suggest that you would attend to other activities or endeavors during the show.
  • Consult your PRIME agent about researching comparable sales to appropriately price your property.
  • Following our guidance will help to sell your property for the highest possible price in the most time efficient manner.

Bidding and Negotiating

  • Our agents request all offers in writing. Based on the building requirements, we pre-qualify each buyer and may request a financial statement with the offer.
  • Since we owe our fiduciary responsibility to you, the sellers, our goal is to negotiate the highest price possible keeping in mind not to lose the buyer. With countless transaction and negotiation experience, PRIME will guide you through each step ensuring a successful transaction.
  • Our marketing efforts may produce more than one buyer interested in purchasing your property. Our agents are trained in coordinating healthy bidding wars, and finishing with an ethical Last & Final step. It takes a skilled broker to coordinate a successful bidding war.

Closing Costs (all general & approximate)

Cooperative Apartments
Broker: 6%
Seller's attorney: $1,500 and up
Coop attorney: $450 and up
Stock transfer tax: $.05 per share
Move out deposit*: $1,000
New York City transfer tax: 1% of gross purchase price up to $500,000, 1.425% of price if over $500,000
New York State transfer tax: .4% (.004) of price
Payoff bank attorney: $350
UCC-3 filing fee: $30
Condominiums and Townhouses Broker: 6%
Seller's attorney: $1,500 and up
Managing agent fee: $450 and up
Move out deposit*: $1,000
New York City transfer tax: 1% of gross purchase price up to $500,000, 1.425% of price if over $500,000
New York State transfer tax: .4% (.004) of price
Miscellaneous title company fees: $200
Payoff bank attorney: $300 and up